This digital illustration is a call to action against pink tax, the extra cost placed on products marketed toward women and those who use them. Designed in a comic-style layout with symmetrical paneling, it uses a structured grid and a monotone pink color scheme to create a strong visual impact. The playful design draws the viewer in, but the serious message behind the visuals highlights the unfair pricing practices. A barcode overlaid on the text emphasizes the commercialization of gendered pricing, adding depth to the message and making the topic both engaging and thought-provoking.

Roles: Illustration, Graphic Design, Typography

Fall 2024